Carl hovland biography
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Biographical Memoirs: Volume 73 (1998)
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Carl Iver Hovland
June 12, 1912—April 16, 1961
BY ROGER N. SHEPARD
YALE PSYCHOLOGIST Carl Hovland made singularly important contributions to experimental, social, and cognitive psychology (focusing respectively on human learning, attitude change, and concept acquisition). In the process he worked unremittingly "to improve the standards and quality of research in psychology and related fields," earning (in the words of one of his longtime coworkers) universal recognition as a "statesman of the soci
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Hovland, Carl I.
WORKS BY HOVLAND
SUPPLEMENTARY BIBLIOGRAPHY
Carl I. Hovland (1912–1961), American pioneer in communications research, began his career as an experimental psychologist working on classical problems of conditioning and human learning. By the age of 30, when he turned to the newly developing field of research on attitude change, he had already become one of the most eminent psychologists of his generation.
The most important of Hovland’s early research studies were focused on the generalization of conditioned responses. During the 1930s, he also made significant discoveries concerning factors that influence reminiscence effects in human memory functioning, the efficiency of alternative methods of rote-learning, and the modes of resolution of motor conflicts. From 1942 until his untimely death from cancer in 1961, Hovland devoted the major part of his time to careful investigations of the effects of social communication, using research designs and analytic methods
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Carl Hovland
American psychologist (1921–1961)
Carl Iver Hovland (June 12, 1912 – April 16, 1961) was a psychologist working primarily at Yale University and for the US Army during World War II who studied attitude change and persuasion. He first reported the sleeper effect after studying the effects of the Frank Caprapropaganda filmWhy We Fight on soldiers in the Army. In later studies on this subject, Hovland collaborated with Irving Janis who would later become famous for his theory of groupthink. Hovland also developed social judgment theory of attitude change. Carl Hovland thought that the ability of someone to resist persuasion by a certain group depended on your grad of belonging to the group.
Biography
[edit]Hovland was born in Chicago on June 12, 1912.[1] He originally intended to pursue a career in music until college, when he discovered psychology.[1] Before this upptäckt, during his high school years at Luther Institute in Chicago, he