La teoria z de william ouchi biography

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姝 Academy of Management Executive, 2004, Vol. 18, No. 4 ........................................................................................................................................................................ Introduction: William Ouchi’s Theory Z: How American business can meet the Japanese Challenge Jay B. Barney “Why ‘Theory Z’?” This was the question that the host of the Today Show asked Bill Ouchi— on live network television— on the first day of his 1981 book tour to market his new book, Theory Z.1 At the time, I remember thinking that was not a very good way to kick off the book tour. However, over the subsequent 25 years, I have come to believe that the question “Why ‘Theory Z’?” is actually very interesting. Why was “Theory Z” commercially so successful? Why did it influence management practice as much as it did? Why does it continue, 25 years later, to influence our thinking about and practice of management? Of course, the easy answer to the questi